Since its inception in 2009, Shoko has remained committed to being a sustainable and ethical clothing brand for women. Founded in Greece by Daniela Koch, the brand’s core mission revolves around responsible production and environmental consciousness. With a made-to-order business model, Shoko minimizes waste while ensuring that each item is crafted with intention. Their innovative approach extends to packaging, using compostable materials and environmentally friendly tags embedded with seeds of basil and tomatoes—encouraging customers to plant and nurture their own green space.

What truly sets Shoko apart is its dedication to supporting local communities. Operating in Athens, the brand minimizes its carbon footprint by sourcing materials and production locally—avoiding the environmental toll of international shipping. This proximity also fosters close-knit relationships with local artisans, ensuring fair wages and ethical working conditions. From the skilled hands of cutters and sewers to the creative minds behind the photography and design, every member of the Shoko team plays a vital role in creating high-quality, ethically made clothing that’s as kind to the planet as it is to its people.