Danya Sherman, founder and creator of Knope, turned a terrible experience into a successful business opportunity that has taken off immensely. While studying abroad in 2016, someone unfortunately slipped drugs into Sherman’s drink and took advantage of her. Sherman took this real-life experience and created Knope Drink Covers, described as “a cocktail napkin that changes color when it comes in contact with just a few drops of liquid laced with drugs.” Danya Sherman was specifically interesting to me because, while investigating her story and product, it was evident how she saw a problem and created a solution. As an entrepreneur, one of your primary jobs is to find problems and respond by creating a solution. Sherman took a tragic life experience, saw the problem, and created an effective solution in the Knope Drink Covers. Sherman also expanded her brand to not only include drink covers – but also tests that allow someone to test their drink for up to twelve different drugs of abuse. investigating Sherman and her brand has been inspiring to me because she solved a major problem and created multiple solutions in response.
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I like how you showed why this mattered. Awesome topic and great product. I love how it shows that commercial enterprises can be philanthropic and social in nature. Her product is not just “cool.” It genuinely helps people and protects women. Well done.