Dasha Derkach started her company, Enchanted Scrunch, in 2021 after struggling to find the perfect scrunchies for her outfits. Pairing her passion for fashion with her sewing skills, Dasha was able to grow her business to include over 300 designs (all of which are handmade)! When the 14-year old entrepreneur initially promoted her products on TikTok, she had no idea that she’d cultivate a loyal customer base and nearly 186K followers.
What is most impressive about Dasha’s story is her incredible work ethic. Not only does she manage her own company, she is still a full time student and dancer. While she doesn’t make every scrunchie herself now that the orders flood in so frequently, Dasha is a fair and equitable boss who makes sure to pay her employees (parents) for their hard work.
Dasha has put the ‘fun’ into ‘functional’ with her high quality products, so make sure to check out her shop!
Its really cool how she saw a market that was probably a little outdated and saw a problem and solved it herself. The market was revitalized in a whole new way to help people with their fashion needs.