In the rapidly expanding world of e-commerce, print on demand services have played a key role in helping businesses sell customized products without the need for a large inventory. This also means that young entrepreneurs are able to launch and scale companies with virtually no startup cost. A pioneer in this industry is Davis Siksnans, who co-founded Printful when he was 22. Printful has since become one of the biggest print on demand services and is valued at over 1 billion dollars.

Siksnans started his business as an online store that created print on demand posters with motivational quotes. As his company grew, he quickly realized that there was an opportunity to expand into the biggest category on the internet – clothing. At that time, there was already some competition in the industry, so Printful had to differentiate itself to draw customers away from the other providers. Siksnans achieved this by making Printful user-friendly and easy to integrate with e-commerce sites, such as Shopify. This took the logistical headaches out of print on demand and e-commerce services, which was the key to Printful’s success.

While Davis Siksnans did not start a “0-1” business, he became a highly successful entrepreneur because he looked at the problem differently than his competitors. He didn’t invent print on demand apparel, but he revolutionized the industry by making the experience user friendly so that anyone can start an e-commerce store. As mentioned earlier, Printful has grown to become one of the top competitors in the industry and is valued at over 1 billion dollars. They continue to thrive and explore new possibilities within the print on demand industry. Siksnans story clearly shows how creativity and innovation can create opportunities even when there are already other competitors. He looked at the problem differently, and that resonated with the market.