Destiny Snow is a very successful young entrepreneur who owns the business called SnowGlam collection. This is an online company that sells beauty products to women. One thing that stood out to me was how she handled the COVID situation regarding her business. Constantly being stuck at home made her realize that she needed to focus on growing her company. She did this by the help of a social media influencer named Ari Fletcher. She tagged her on her Instagram story, and Destiny instantly saw how big of an impact that had on her business. She said her phone started blowing up with orders as soon as Ari posted on her story and that was the spark her business needed. I thought this was a very clever of way of getting exposure. It was pretty much genius as it immediately reached her target marker which are primarily teenage girls who love to shop. Another thing that I found really impressive was the number of sales she had for her online business. It was an astounding amount of over one million dollars over the course of two years. If Destiny keeps working the way she is and utilizing social media, I think she still has more room for growth and expansion. The most inspiring part of this story was how she used COVID to help strive her business to where she is at today. Instead of letting the pandemic hold her business back, she optimized this as an opportunity to really focus on social media as her main way of connecting to her customers.