Beginning at the age of 15, Ethan and Grayson Dolan began their careers on Vine a video production app. During this time Vine was a very viral app that all youth were engaged on period it seemed as though the Dolan twins (what their fan base called them) we’re very popular among the users on the app. Each had their own accounts, but as they grew they merged them together to become the Dolan twins. When this app started to lose popularity, each twin decided to start their own Instagram accounts and a joint YouTube channel. Soon their YouTube channel became one of the most popular on the platform and their fear of losing popularity in the limelight dissipated. Over the next few years the Dolan twins continue to gain popularity, and expand their brand as they grew. In 2017 the Dolan twins began their Dolan twins tour and were able to tour hundreds of different cities and many different countries around the world . However during this time, they found out that their father was diagnosed with a very severe stage of cancer. This was a minor setback for them but they allowed it to motivate them to strive to succeed more and so their father how much he taught him as they grew up and wanted him to be proud of them. Sadly their father died in 2018 but this allowed for the Dolan twins to begin a new era of their brand. Stopping daily vlogs and silly videos, they started to shift towards a more serious content and produce less videos at a higher quality. They also started their fragrance company called wakehart and candles and other products were sold. Now at the age of 20 the Dolan twins have amassed over 15 million followers on YouTube as well as only multiple different companies, and are looking into beginning new ventures for their brand period one of these is their new podcast called deeper with the Dolan twins as well as expanding their candle and fragrance company and are starting to include clothing and other fashion lines. The Dolan twins are a prime example of youth entrepreneurs, and they show every day how young kids with a dream can make anything happen!
Its crazy how a social media app like Vine can inspire young people to go out and innovate to make a name for themselves, thanks for sharing!
It’s amazing how social media and connectiveness have allowed so many to find their calling. The Dolan twins have an amazing story, sad and inspiring. It’s interesting how all of that led to fragrance, though the podcast is an understandable movement.