Doughp, an edible cookie dough company, was founded in 2017 by Kelsey Moreira. After starting out selling her edible cookie dough on San Francisco’s Pier 39, she now sells her cookie dough on the famous Las Vegas Strip and ships nationwide. Before starting Doughp, Moreira worked in product marketing for 10 years. While working in product marketing, Moreira also struggled with alcoholism for several years but become sober in 2015! Moreira’s discovery of a great egg substitute for cookie dough while experimenting with baking led to the creation of her idea for Doughp! Kelsey quit her career to start Doughp full time in 2017 and has created a very successful edible cookie dough business since.
Doughp is committed to creating delicious edible cookie dough while also reducing the stigma around mental health and addiction recovery. A portion of every sale is donated to SHE RECOVERS, a non-profit charity that helps support and connect women who are in or seeking recovery. They also try to use social media as a platform for unfiltered conversations about mental health to help reduce the stigma surrounding it.
Driven by her own experience with alcoholism and her love of baking, Kelsey Moreira has created a successful edible cookie dough business that has a positive social impact. Kelsey discovered a problem through her own experience and found a delicious way to help solve it!
Doughp is also innovative in its social impact. Not only does Doughp donate a portion of every sale to a non-profit organization that helps women through recovery, but they also use social media to openly discuss mental health in hopes of eliminating the stigma surrounding it. Given how widely used social media is today, I think it was a great idea to connect with their consumers through social media and a great way to bring awareness to mental health and addiction recovery.
Moreira’s story of the creation of Doughp is an inspiring reminder of how anybody can use their experiences, struggles, and passions and turn it into a successful business!
I really like how Moreira was able to use her experiences to help other people who are going through something similar. I like the nonprofit idea of her cookie dough business. Not only did she create a food that most people find enjoyable, but Moreira was able to connect this treat to helping overcome addiction and mental health issues for young women. This seems like a very thought out and successful business!
It is inspiring to see Moreira use Doughp to help others. Her story shows how an entrepreneur can come from any background, find success, and cultivate change. As a product, edible cookie dough sounds like a great idea. This treat also appears to be the first of its kind, making it particularly innovative.
Doughp is a very interesting concept to me. Moreira was able to take something that people almost view as universally likeable and provide a social impact. She was able to take her own experiences and give to those who are struggling with mental health issues.
A good product with a good cause. By using social media as a way to talk about addiction and donating to a non- profit recovery organization, this is a company that I would definitely consider buying from.