Bar soap has been around for forever; A simple bar of different ingredients that people have used over the years to clean their body, but a young man has created a new twist to the bar soap industry. 31 year old, Jack Haldrup, started creating bar soaps with natural smells in his garage in San Diego and called the idea “Dr. Squatch.”
What is “Dr. Squatch”
Dr. Squatch is a bar soap company that solely makes bar soap off natural ingredients that create natural smells in the soap. Haldrup’s soaps are made from the natural ingredients of lye, vegetable oil, and then many different kinds of essential oils. With this mixture of ingredients, Squatch soaps have smells titled “Pine Tar, Bay Rum, and Spearmint Basil.” These are obviously all very outdoor and nature smelling names for soap but that is why the company is named “Dr. Squatch.” The companies main focus is a market of bar soap that solely focuses on guys so why not make a guy feel more like a man with all natural, manly scents.
What’s so Different?
The biggest key difference and success of “Dr. Squatch” bar soaps is because Jack Haldrup focused in on selling bar soaps specifically for guys. Most bar soap companies have the very nice smells of lavender or flowers and focus more towards women as the buyer. Women have always been the ones to go out to the store and buy that kind of stuff. However, Haldrup took a new perspective on the market and found a way to target men in a very profitable way. There are many other bar soap companies found from big companies like Proctor and Gamble but Jack Haldrup truly found a hole in the market of bar soap to where he became very successful. He did not necessarily fix a problem but found an opportunity that presented itself in an already very developed market.
This product is growing rapidly, I see ads for it all over my social media. I thought it was interesting how they were able to use social media to grow their product. Instead of using regular advertising methods.
One of my friends actually uses Dr. Squatch, and surprisingly enough it has cured his bad smelling body odor. Normally sweat combined with a dirty smell has left him with nothing but trouble especially in social situations. But now he’s a brand new person, and I bet it would be good if the company knew they were making such an impact on young people. Apart from my experience with Dr. Squatch I really like the idea of repurposing an old idea, and concept for a new purpose, and when it is selling this good you can know for sure that it was a great idea. The natural scents also appeal to a different side of the market than most soaps do too, It appeals to tougher and grittier guys while most conventional soaps have feminine smells that make men resent them.