Wes Horbatuck and Greg Orfe are residents of San Diego, California, and are the inventors of the combo boardshorts, “Driftline Boardshorts.” They came up with their idea when they faced that certain time of year where it’s too warm to wear a wetsuit at the beach, but too cold to wear shorts. They are driven by their love for water, specifically surfing and kayaking. Their business model is interesting because it makes several types of water sports more comfortable for the user. They demonstrate several entrepreneurial traits, including utilizing the resources of other professionals to assist their business. Driftline products are created by a team in San Diego, with members who specialize in a certain aspect of the product such as technical innovation, bodily comfort, and athletic functionality. They also use sustainable resources and ego-conscious manufacturers to craft their product. One innovation they came up with was to use kraft mailers, hangtags and handwritten insert cards that are all made from 100% post consumer recycled materials in their shorts. Another innovation was to include a durable water repellent coating that repels water, oil, grease, and dirt and keeps wet fabrics from clinging to your skin. They help me in my own thinking about entrepreneurship because they represent something very common, like boardshorts, but they made it their own and marketed it in a way that allows them to make a profit. Not only are these shorts functional and helpful for beachgoers, they’re also quite fashionable and trendy. It’s a reminder that we don’t have to come up with something extremely complex in order to have a great product. One principle I picked up from this product is to think about things that I’m passionate about when considering product ideas. They targeted a problem based around something they were passionate about – watersports – and figured out how to solve the problem. Thinking about what I’m passionate about and targeting a problem within that world is a great starting point for product ideas.
Categories : athletic wear, Uncategorized
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This was a super intresting read, its nice to see a business that uses recyclable materials which really helps out the community. Not enough businesses do this, so this helps differentiate themselves which makes them more appealing for the consumer. It is also good how they have a variety of products which will help them to succeed more. Finally its great to see them work in an area that they are super passionate about