I don’t know that we need any extra motivation to drink coffee, but yet, knowing that your coffee purchase WILL make a difference by supporting Crisis Pregnancy Centers (CPC’s) might encourage you to purchase coffee from www.sevenweekscoffee.com .
Seven Weeks Coffee was founded by Anton Krecic when he was in his early 20’s. The interesting thing is that he first moved to DC to get involved in politics, but once he started down that route, he realized that he was called to put people before profits and began Seven Weeks Coffee – and he does this is several ways. I thought this was an interesting discovery, as Prof. Sweet often refers to the iteration process. Anton’s calling turned out not to be politics, but at this point in his life, selling coffee. A great example of Proverbs 16:9. (How it began.)
Redemptive entrepreneurship is something I always enjoy learning more about. Anton found a way to use our culture’s love of coffee to make a big impact.
Over 50% of their profits go directly to CPC’s. I also really appreciate how they are not just selling any kind of coffee, but that their coffee is farmed using organic practices, mold free AND they have relationships with growers and purchase coffee beans directly from these farmers. On their website they claim that they pay the farmers 300% more than necessary for fair trade coffee!! So, not only are they helping moms in crisis pregnancy situations and their precious babies, but they are also enabling farmers to realize fair profits for their labor.
I spent years volunteering at a Crisis Pregnancy Center and so that experience really helped me be exited about this company and about how innovative they are in sharing their coffee profits. I think it would a lot of fun, and motivating, to be able to raise so much money (over $500,000 ) for CPC’s. Most of us can’t write a check out for that amount, but quite a few of us might be able to raise that kind of money with an innovative idea like Seven Weeks Coffee.
Finally, did you know that at SEVEN WEEKS a baby’s heart begins beating in the womb? That is where the name Seven Weeks Coffee comes from:-)
I loved this post! It was clear to me that you really were passionate about this company and the impact that they have. I first clicked on this post because I love coffee, but I loved learning about the societal impact the company has. You did a great job connecting this example to what we have discussed in class – it made this post even stronger. I liked how you took a second to focus on how Mr. Krecic was planning one path for his career but ended up pivoting and pursuing something completely different. Finally, it is really cool how you had first-hand experience with the CPC organization, and this post truly shows your passion for it. Great Job!
This is a great reflection on this business. It is awesome how you have such a personal connection to Seven Weeks Coffee’s mission of helping Crisis Pregnancy Centers. And it’s refreshing to learn about a coffee company having such a strong social-benefit mission in a very saturated market. That is what makes the company unique; dealing with a prevalent issue and conducting itself well. How you applied what we learned about in class to this story is very thoughtful. Great work!
I personally really love coffee, and I think it is amazing that some of their profits even go to benefit Crisis Pregnancy Centers. I love the meaning behind the name of the business and how it is named after the fact that a baby’s heartbeat is detected after seven weeks. This coffee business supports a great cause.
Great job! I really enjoyed reading this. I loved how you explained the article, as well as giving a personal connection as well. I was drawn to read this because of how you included coffee in the name. I really like how they donate a percentage of their profits, as well as use coffee that is natural and is sourced in an economically friendly way. It was also interesting to learn that the founder first was interested in politics but then made a drastic shift in his career. Such a cool story and is very inspiring!