Founded by Ed Hollands, Driven Media is a company that in essence mediates advertising on the sides of blank cargo/delivery trucks. He and his company vinal wrap trucks for companies that wish to advertise, as he claims each truck on average is seen by over 50,000 people! His business model is brilliant as everyone profits from the advertising and companies get their word out to people in a more inexpensive way than say a billboard. He offers his services in different packages to best suit potential clients’ needs.
27.09.17 Doncaster
Road Train: Hull Trains being trucked on the M18 near Doncaster as part of the Drivenmedia poster campaign for Hull Trains.
Also pictures is the founder of Driven Media: Edward Hollands.
What an interesting concept! The average American spends so much time on the road/ on the highway– an obviously lucrative advertising opportunity that Hollands noted and tapped into. I will be interested to see if any of these “vinyl-wrapped” trucks are out the next time I drive on the highway! Interesting article.
This is such a great way to provide marketing for companies! I see so many semi trucks on the road every day, and they are screaming to be moving billboards. I’d be curious to find out how old Ed is; he looks pretty young in the picture you chose. He is definitely an innovative thinker!
Ed Hollands’ idea is very good and very smart. I see a great way to promote one’s business and I also see a way in which we can be sending positive messages to people. This could be used to help bring awareness to a cause or advertise for charities as well. This is great idea this young man had.
Interesting. Initially when I saw this, I thought he made a platform for truckers to sell space on their trucks for advertisements aside from the company they work for. I think this is what the other comments are thinking as well. I can’t tell if this is what they do on their website. You might’ve sparked some ideas for people!