Also known as the Duchess of Suds, Katie Carson made a splash in the soap making business at the young age of 17. She had one simple goal: “to love people through the art of soap making.” Carson started making soap in a simple soap making class as a teenager and soon fell in love with the craft. She began purchasing her own ingredients and making multiple different soaps at home. She intially started selling these soaps on Etsy but quickly shifted to Shopify as her business grew.
Carson marketed her soaps on Instagram, Facebook, and YouTube through short videos with the goal of connecting with people in the soap making community. These involved testing out different recipes and scents. Her clever and relatable videos garned the attention of thousands and she began to gather subsribers. These videos included not only soap creation but the latest trends like reacting to other soap making videos and a soap based off of a popular Starbucks drink. She quickly noticed that her soap sales began to spike every time she posted a successful video.
Katie Carson is an excellent example of how content marketing can lead to business success. While her soap is an excellent product, the main thing that differentiates it from competitors is the personality behind it. Customers are not attached to the cleaning quality of her soap, rather they like her as a person. She is relatable, clever and funny and creates entertaining content. Her subscribers are loyal to the Royal Soaps brand because of the person behind it.
Young entrepreneurs can learn a few key lessons from Katie Carson. First: Don’t be afraid to try something new. Even though there was a lot of room for failure, Carson was willing to make the leap into the soap selling business as a teenager and has grown her brand ever since. Second: Build a business around what you love. Carson’s enthusiasm for soap bleeds into her videos and makes her audience excited about it too. Finally, create relatable content. Customers want to engage with the brand. Good content allows them to feel personally connected to the company. Maybe you aren’t the next Duchess of Suds, but hopefully Katie Carson’s story can inspire you to build a business around something that you love.
i really like this one. mainly because she used free internet sites to get her business out there. its awesome that when she saw sales she continued to try to grow.