This young entrepreneur’s fame began at an early age, but truly started to take off after participating in the famous cooking shows of “Chopped” (at 11 years old) and “Guy’s Grocery Games.” Food and cooking tools is what his life has revolved around since he was young. Eitan Bernath started producing content at 12 years old and has yet to slow down since. He took this love of culinary items and used his passion to spark the start of his own entertainment company, Eitan Productions about 7 years ago.
Amazingly enough, he’s only 20 as of this year. Named to Forbes’ 30 under 30, Eitan also has a large base of followers on various forms of social media and produces ”food and lifestyle content for more than 5 million social media followers,” according to the Columbian. He has also launched his own cookbook called “Eitan Eats the World this year.” Eitan commented on the wide range of recipes and foods in his book by saying ““Knowledge is power and knowledge is so important. The more you learn about the world around you, the better you can be an informed and kind citizen for the world.” He wanted to insert originality into his cookbook, but had hesitations. In today’s society, it’s hard to create something that someone hasn’t already. In fact, I’m sure many people across the world would argue that there is only what has been created before being reused in slightly different ways. He took basic recipes and some of his favorite recipes from different cultures and combined them to make something ingenious, tasty, and new.
Eitan, despite many people’s objections, calls himself a chef. He doesn’t need to work in a restaurant to call himself such. “I think a chef is someone who earns money cooking, who works in the kitchen,” he says. “I think at the end of the day, whatever you want to call what I do, whether chef or not, the world is changing.”
I find it amazing that he had one singular passion and decided to go a different route than simply just becoming a chef in a restaurant. He’s exploring the boundaries of what it actually means to be called a “chef.” By utilizing social media platforms, he’s taking advantage of what has been seeming to work for so many other young entrepreneurs and displaying something new on it.
Check out his website here: https://www.eitanbernath.com/2022/10/21/spiced-carrot-cake-with-whipped-honey/
The Columbian article:
https://www.columbian.com/news/2022/jun/15/food-star-eitan-bernath-leans-into-world-culture/
Forbes article:
https://www.forbes.com/30-under-30/2022/food-drink?profile=eitan-bernath
I respect Eitan for standing his ground about calling himself a chef. The cookbook and social media platforms he created really demonstrates the slow hunch of great ideas. All his life he spent learning how to cook, he slowly created his cookbook as he learned different cooking strategies. Without him even knowing, he was coming to the creation of his brilliant products. In my mind, this should qualify him as a chef.
When I think of entrepreneur, I often think tech CEO. I often never even consider entrepreneurs being in other fields of work! I’ve used some of Eitan’s recipes before and as much as I admire him and his accomplishments I hadn’t thought of him as more than a “food guy’ in the past. Reframing his ambitions as an innovative endeavor really opens up the definition of “entrepreneur,” and for the better!