Love him or hate him, Elon Musk is one of the most influential people in the world of business. He has globally impacted the way the world thinks of entrepreneurship. His non traditional methods have been laughed at, but his success cannot be denied. Musk has the ability to identify a problem and see a solution from a unique point of view. The innovative drive to look at every angle of a situation through a different lens than most. PayPal is a prime example of this. Back in 1998 Musk saw a problem with online payment. The internet was relatively new to the world and paying securely online could be extremely difficult. The world needed a trusted way to transfer money from their bank, through a third party safely and securely. Enter PayPal. Musk innovated through creative thinking to solve a relatively new problem, in a relatively new domain.

Musk has also used unique innovation through his creation of Tesla. Sustainable energy has been on the minds of consumers for the better half of the century. From politicians to environmentalists the idea of how will the planet sustain itself has been a heated debate. Musk sought to solve this problem through electric automation. With the hope of making a fun, affordable, zero emission vehicle available to the public. Through his non-traditional methods Musk has put the idea of Tesla into the minds of everyone, whether it be good or bad. For most of the public, when you think of electric cars you automatically think of Tesla. PayPal and Tesla are just a few of the numerous innovations and businesses that Musk has gone on to start. Musk shows the many ways entrepreneurs can be successive in the ever changing modern world we live in today.