Em Lucin created a business called Napoleon, named after her dog, that was founded on the idea of creating a swimwear label that put a twist on regular swimsuits. Em always struggled to find bold, fun, high-endurance, and sporty bikinis. Em grew up a swimmer and always felt more comfortable in athletic swimwear. Still, the market needed more variety and style, and Em decided to create her idea of sporty and fashionable swimwear. Napoleon began as merely a swimwear label when Em Lucin started it in her spare bedroom in 2018 as a side business. Three years later, after the pandemic and the lack of people traveling and needing swimsuits, Em pivoted her business. It has grown into a clothing line, including streetwear, loungewear, and footwear. To promote her goods and inform other business owners about the difficulties of starting a company, Lucin debuted her product on TikTok. She records packing orders, offers advice on running a business, and educates her 259.5K followers on some of the challenges of launching a business with no money, no college education, and a full-time job. Lucien showed great entrepreneurial traits in how she saw a problem and wanted to solve it. I also appreciate how she was willing to pivot her idea and continue to thrive even through a more challenging time.