Sam Shames, co-founder of embr, is innovating in the space of heating and cooling. Embr is a company that has mixed smart wearables with heating and cooling technology to keep people comfortable. When people get hot flashes and whatnot, they can relieve them with a simple touch of a button. This sort of innovation by Sam has a huge impact for people with improper thermoregulatory processes and people simply wanting to be more individually comfortable. Instead of compromising on temperature, one can simply pick for themselves. When heating and cooling becomes individualized, energy use may decrease and people themselves will end up more comfortable at the same time.