Emily Weiss is the founder of colossal cosmetics company Glossier. Her career in fashion began in high school, where she had some time as a clothing model and even was in three episodes of a popular soap opera show. After school, Weiss worked at famous fashion conglomerate Vogue, but as a side-hustle had her own fashion and cosmetics blog and worked on developing her own lines outside of Vogue. She soon quit Vogue at a young age- a dream job for most fashion lovers- to pursue her business ventures in her blog full time. This was a huge entrepreneurial risk for Weiss, but she was confident she could succeed on her own. Emily Weiss founded Glossier.com as an e-commerce website for beauty products, and the company soon spread to develop its own products and was huge in the fashion industry for making stylish cosmetics and beauty products assessable to people online. Emily Weiss was listed in the Forbes “30 under 30” list in 2015, as well as Time Magazine’s “Next 100” as a successful ‘girl-boss’ businesswoman. However, Weiss’ downfall came in early 2019 when the company launched an experimental line of pigmented and metallic makeup products, which failed. In 2022, Weiss stepped down as CEO but remains a consultant for the company. The fault of Weiss was that she overstepped on expanding her company and didn’t stay within her product boundaries.