If you’ve watched Gen Z YouTuber vlogs, you’ve probably heard of Emma Chamberlain. Starting with just a small YouT
ube channel in 2016, she has grown her YouTube following to 12 million, her Instagram following to 15 million, started a podcast, and a coffee business, and interviewed at the Met Gala three times. She didn’t set out for fame and money, however. She started with vlogs on YouTube. She wasn’t like other YouTubers of her time though, she was real, raw, and hilariously relatable. Her authentic personality and humorous editing quickly grew a following of Gen Z subscribers and viewers. Her authenticity on camera and transparent monologs reflect her love of creating relatable YouTube videos. She started a Podcast called Anything Goes in 2019 to share her honest opinions on everything from celebrity fashion to marriage. Her love of coffee is a well-known fact evident from her many latte sightings on her YouTube channel. She started Chamberlain Coffee in 2020 which has grown to an astounding net worth of 54 million dollars since then. Her business started with coffee beans but has since branched out to selling instant coffee, matcha, drinkware, and apparel. She gained much popularity through her social media presence and coffee business which launched her into the A-list celebrity
community. She was invited to be Vogue’s official red carpet interviewer for the most exclusive fashion event 3 years in a row, the Met Gala. Her originality, creativity, and entrepreneurial drive are an inspiration to young aspiring entrepreneurs. Emma has used her entrepreneurial creativity and platform to go from a typical teenage YouTuber to a successful business owner and celebrity. She turned her passion into profit by channeling her love for all things coffee into a successful online business. Despite the pressures of fame and social media, this 23-year-old entrepreneur has made a name for herself in the YouTube, podcast, fashion, and most importantly, coffee community.
Check out her coffee brand here.
Hey great job on this! When I was younger, I watched a lot of Emma’s videos. I loved how real and authentic she was. I think an important part of being an entrepreneur is finding an area that you are truly passionate about. Emma definitely chose the right niche, and it just made sense for her. I believe she built a lot of trust with her consumers because they knew she had a great deal of knowledge and a love for coffee. I’m happy to see how much her business has grown and how successful she has become.
Emma’s story is so fun! I love how well you communicated how Emma interacts with her target market on social media platforms, and more importantly how that’s where she began. You highlighted Emma’s realness and ability to show who she truly is on her social media; my personal belief is that’s why people support her. Emma is an amazing example of using her business to connect with people on many different levels, especially while doing something she loves! Hearing Emma’s story makes me want to go purchase some of her coffee!
You did such an amazing job on this post Grace! I really appreciated your in-depth explanation of why Emma Chamberlain, although just another youtuber, succeeded so enormously. She really does have such a unique and unfiltered presence on social media and beyond. I believe this “real” presence to be incredibly refreshing and increasingly more rare, thus leading to her immense popularity. Also, who doesn’t love a good cup of coffee?
I absolutely love this post; it perfectly sums up Emma Chamberlain. I’ve been watching her for years and she’s just amazing. I love how you pointed out that Gen z loves her because of her authenticity and her humor. She really is so unique, and she is so real. She inspires me, as I’m sure she does many others our age. Great job Grace!
This is so good Grace! I watched Emma’s videos for years and I think you did a great job representing who she is and what she’s accomplished. I thought you did a great job of showing her character when talking about how she is real and raw and hilariously relatable, because that is a huge part of her brand, and I loved that you pointed those things out because they have really helped grow her brand into what it is today!