Body positivity is a movement rising in popularity in many circles nation-wide. A general understanding of the toxicity of diet culture, and the many scams perpetuated by a general shaming of physical appearance, has encouraged brands of all sorts to champion a healthier outlook on body positivity. Many brands, like Aerie, have capitalized on this movement by making sure that their marketing is size inclusive, becoming one of the first underwear and casual wear brands to openly display people of different ethnicities, weights, physical disabilities and more as models for their products. Tapping into this movement, entrepreneur and social media influencer Rini Frey, known as “Own It Babe”, has created an entire brand based off of loving your body and encouraging other women to do the same.

Rini’s story is especially inspiring as her brand was created out of a personal struggle that so many girls relate to. For years she struggled with an eating disorder that ravaged her life. Once she started on the road to recovery, she realized that she could share her journey on Instagram to inspire other women. Out of this came “Own It Babe”, a business which promotes having a healthy relationship with your body. Rini makes money off of affiliate links on Instagram, and is developing a clothing line with inclusive sizing that is due to drop soon. Her work promotes other businesses that align with her mission, and will soon supply merchandise with encouraging logos for all types of bodies.