Adelle Archer is a young, American Women, who is the co-founder of the company Eterneva. She is currently 27 years old. Her company appeared on shark tank, after which, Mark Cuban invested 600,000 dollars to buy 9% of the company.

The purpose of the company is to give the relatives of deceased people a new way to honor their loved ones. She states that 50% of Americans choose cremation, but ashes don’t last, they are often discarded after a generation, Eterneva gives one a chance to have that ash turned into a diamond that you can hold onto.

She exhibited the entrepreneurial drive in the creation of this company. The company was created because of a problem she had, finding a good way to celebrate the loss of her mentor. She was able to innovate in order to solve this problem for herself and many others. They also have a social mission of sorts; she seeks to remove the stigma around grief. She seeks to model an “empowering approach to grief,” and “open lines of communication around grief.”

All and all, Adelle Archer is an inspiring entrepreneur who seeks to change our society and make some money doing it.