Spiegel and Murphy created the majority of their app which was first called Picaboo in 2012. Their headquarters was at Spiegels dad’s house in the palisades. Murphy worked long 18 hour days to develop a prototype, Murphy is still the author of much of snapchat’s code to this day. In Spiegel’s spent his senior year of college trying to promote the app in-between classes. Once they graduated Murphy took a day job. Snapchat’s growth increased greatly towards the end of 2012. Snapchat loaned Murphy and Spiegel 5 million each in 2014. In 2016 Murphy salary was 250,000 which was only half of Spiegel’s, Now that Snapchat went public each co-founder’s stake in the company is worth at least 5.4 billion apiece. Snapchat wen public on March 2, 2017 at a roughly 33 billion valuation. At least 200 million users used the latest generation of AR lenses in the first two weeks after its release in April. Spiegel revamped the Android app which boosted daily snaps by 7%, Snapchat is more popular than Facebook and Instagram across that demographic. Snapchat is used by 75% of 13-34-year old’s in the us. There are 203 million daily users today a 13 million increase from the previous quarter. Snapchat adjusted loss per share was 6 cents per share. They exceeded Wall Street’s expectations of 360.75 million. Spiegel and Murphy had a combined 720 million after hours on Snapchat. Since the start of 2019 Snapchat’s stock has risen more than 160%.
Snapchat is known to everyone in this generation. Not everyone has it, but everyone uses it. The ability to code definitely set the creators of the app apart because they were able to code the exact design. If you get to create your own design, the design will most likely turn out better than if you can hire someone to do your design. I do like how this project that started in 2012 got most of its traction around 2016/2017. I am sure glad the inventors of snapchat stuck with their idea, otherwise my 720 day streak would be non-existent.