When I think of innovative ideas that have shaped today’s culture, I think of social media. It is said that over 60% of the world is on some form of social media, which is extremely impressive given the newness of major social media platforms. One social media that is particularly innovative is Snapchat. Typically, social media platforms allow users to share pictures to friends with a caption, and comments or reactions can be added to posts. With Snapchat, pictures with captions are exchanged between one person to another for a few seconds, and are then deleted forever.
One of the masterminds behind this innovative platform is Evan Spiegel. Spiegel co-founded Snapchat with a college friend at Stanford in 2011, and quickly gained immense wealth. By the time Spiegel was 25, he was officially a billionaire. He is now worth upwards of $3 billion. Spiegel was able to use his knowledge of app development, as well as his real world knowledge of social media to develop one of the biggest social media platforms to date.
One thing that is very inspiring about this is how Spiegel entered into an already booming marketplace, and was able to come out as one of the social media masterminds. Although Snapchat has had its legal issues and its many problems, it has proven to be a social media that is here to stay, and that is thanks to Evan Spiegel and his genius in the social media realm.
I used to use this app all the time and I sort of forgot about how big it was when I first had it. As a younger teen it was super addicted so I think they did very well when it came to gaining supporters/users. Overall, I am super impressed with the longevity of the company and how many people still use it since most social medias come and go in popularity. Nice post!