If you have kids, you know how quickly they grow out of clothes in their first two years. Eve Kekeh recognized this problem and started her own company to help parents seeking a more sustainable and convenient way to access baby clothes. Her company, Bundlee, is the UK’s first sustainable baby clothing rental subscription.

Having two younger siblings, Eve Kekeh experienced first hand just how quickly babies will grow out of their clothing. She says, “Babies outgrow 7 clothing sizes in their first 2 years, and seeing the amount of waste this led to made me think there had to be a better way.” While spending a year studying abroad in the US, Kekeh discovered a designer womenswear rental service. She fell in love with this idea and soon realized that this same concept could be applied to baby clothing. Through careful research and receiving useful feedback from hundreds of parents, Kekeh developed Bundlee.

Bundlee is unique as it is tailored to fit the parents’ (and babies’) specific clothing needs. You simply choose a subscription plan that works best for your family, wear the clothes with no worries (thanks to the included rental insurance), and then conveniently swap clothing as your little one grows. All returned clothes are then thoroughly cleaned through their eco-friendly Ozone sanitization method and sent on to be loved by the next family.

In order to provide the very best quality, Eve Kekeh designs all collections that Bundlee offers herself. In addition, all pieces are made in the UK in a women run and owned factory, where Kekeh frequently visits to ensure that it meets her ethical standards. While designing pieces, it’s important to Kekeh that all fabrics used are suitable for babies’ sensitive skin. That is why all clothes are made with breathable cotton and free of any harmful chemicals.

Bundlee has continued to grow and flourish over the past few years. Eve Kekeh shows true innovation as she has built a company that helps so many, while helping the planet as well.