Early 2021, a trio of entrepreneurs went onto Shark Tank to present their idea: plant based meat. Plant based meat is a recently new market but Everything Legendary wanted to make the best tasting plant based meat. The CEO, Cheers, started this business after her mother had lupus and managed the chronic condition by maintaining healthy habits. Cheers’ Mom has tried about every plant-based meat on the market and none of them seemed to be just right. Cheers reached out to a friend, Danita Claytor and they hired Jumoke Jackson to launch Everything Legendary. They started in 2019 selling their products here and there, then they appeared on Shark Tank in 2021. After their appearance, Mark Cuban decided to invest in their company. What makes their product so unique is their combination of hemp protein, coconut oil, potato starch, and beef extract. Their product is both gluten and soy free with no artificial preservatives. They added a lot of spices and seasoning to maximize the flavor and really give a great tasting alternative to meat. After appearing on Shark Tank they sold $250,000 worth in burgers within 24 hours of the broadcast. As stated earlier, the plant based foods industry is growing at an alarming rate, being valued at 5 billion in 2019 and is projected to be worth 15.6 billion by 2026. Mark Cuban has been a great aid to them, Cuban seems to be a very involved and hands on investor which is definitely helping them grow, “Our thing is to just continue to make him proud and keep going harder…” said Cheers in an interview. The company is moving towards an e-commerce route in selling, but they plan to move into grocery stores like Acme and Giant. Also the company is growing in their options food wise, they are making recipes for spaghetti, nachos, stuffed green peppers and so much more.
Categories : Business::Entrepreneurs, vegan speciality food
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I love all of the information that you provided in this post. I like that you provided the sales information and the ingredients that they put into their “meat”. I think that this is a great example of looking at similar products and coming up with a way how to do it better.