Amanda Thomas, the founder of jewelry brand LuvAJ and one of Forbes “30 under 30”, started her now iconic accessory line when she was only 16 years old. Turning an after-school hobby into an international brand that partners and is worn by supermodels such as the Kardashian sisters and Gigi Hadid was no easy task. What was her trick you may ask? It wasn’t taking out a loan and spending hundred of thousands of dollars on advertising campaigns or market research studies.
It was through Instagram.
Amanda quite literally DM’ed many of her favorite models, celebrities, and YouTubers and asked them to partner with her. And many of them said yes. With a keen grasp on photography and what customers want to see, she arranges photoshoots with these celebrities and other representatives and in return for a post and a tag, they’re paid and given all the jewelry they posted pictures of. This may seem like a strange method of advertising, but in today’s world and for a Millenial entrepreneur, it is not. Amanda found the perfect launching pad for her product on a platform almost all of us use every day, and made the most from it.
So much of todays advertising is successfully done by celebrity endorsement. You can see it all over Instagram, which is the perfect platform for Amanda Thomas’s jewelry company.