Alloysius Attah, saw a problem with the way that farmers operated in rural Ghana. There was a lot of wasted potential due to poor communication and knowledge. Alloysius took that opportunity to help them. He is the co-founder and CEO of Farmerline, a service that sends messages to the phones of rural farmers in Ghana. These messages send information about weather and market prices; they even used the system to send out warnings during the Ebola outbreak! Alloysius used his entrepreneurial skills to change the world for the better. He inspires me because he didn’t do something revolutionary by inviting a new product—all he did was use a system we already have to make the world a little better. I love knowing that helping people doesn’t always mean that you have to invent something totally new, rather it may only require a little change. Checkout Farmerline’s website to read more about the awesome work they do http://farmerline.co/about/
Categories : Agriculture, Technology
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This is another great example of entrepreneurship in foreign countries. These types of businesses and services seem especially valuable because of how helpful they are- and they’re not really a luxury item- just helping someone with less means of communication than is common in more developed countries.
Thanks for sharing Jared. It seems like such an obvious solution about a large problem, but it is amazing how sheltered and sometimes isolated many rural farmers are, especially overseas. The ability to communicate and know more about crops, weather, public news, etc. is vital not only for growth of business, but for actual health of them and their families. So interesting!
I also find it very inspiring that Attah used a system that was already established. The idea is used in so many ways all over the US, like in schools. But to use it in a farming community is a great idea. I found it very interesting that they even alerted about Ebola.
A lot of times the simplest ideas are the greatest ones. Thank you for reminding us all that we can solve everyday problems through the simplest of solutions. It’s so inspiring that Attah was able to solve this problem in the agricultural system. I’m encouraged and intrigued by his story!