Ed Hollands: DrivenMedia
Picture a rainy-day commute through the city; traffic piling up, staring out your window at all the other cars and trucks. You can’t even enjoy your favorite view of the city because there are too many tall trucks and vans in the way. This is where 23-year-old Ed Holland found himself and then suddenly it hit him. What if you could turn a profit off the view that is blocked; more specifically what if he could find a way to sell unique advertising on all those blank trucks and vans? He took this thought and ran with it, creating a startup called Driven Media.
There was an unrecognized opportunity by many businesses that Ed had uncovered. His company will wrap trucks with advertisements. The innovation around Ed’s business comes in the form of tracking the impressions the vehicle advertisements have. DrivenMedia contracts with companies whose drivers are on the road at least 5 days a week and uses their GPS trackers to ensure the ads are being seen. Each day a typical trailer or truck is seen by an average of 55,000 people. When you break down the cost per 1000 impressions, it is quite a valuable deal for the companies that contract with DrivenMedia. Ed’s company sells 12-month packages and it has proved to be a very profitable niche.
Reading about Ed’s story it affirmed to me the simplicity and excitement that lies in the everyday life in respect to the possibility of innovation. Even when you are not necessarily looking to innovate thoughts can just materialize in your head and change your life completely. It has reminded me to not only recognize problems in life and complain, but to then continue those thoughts into forming possible solutions. No pain, no sale. Never underestimate the power hidden in your problems.
Click above to be directed to DrivenMedia website
This is a great example of taking a small problem and turning into opportunity for other companies. Ed was simply thinking of the inconvenience of his view being blocked by boring, bulky trailers on the highway and saw it as a simple solution to make profit for not only himself, but for companies willing to advertise. With this idea I can see highway-side billboards slowly go away if this idea picks up. Getting rid of plain, blank trailers and swapping them for colorful company advertisements will be a profitable business.