Madison Robinson had a vision for a product, in 2008, at the young age of 8 years. She wanted to take her sea creature designs and put them on flip-flops that had battery powered lights on them. Her dad, Dan, helped to turn this vision into reality. Madison and her dad were able to get samples of the shoes and everyone loved the flip-flops. After the first trade show they went to, more than 30 stores places orders. With all of the orders, Dan hired an overseas manufacturer in 2011 to keep up with the demand. Fish Flops was able to launch with “friends and family” financing. The company quickly started to turn a profit and were able to start selling the Fish Flops online. One of the big retailers that Madison was able to get Fish Flops into was Nordstrom. 60 Nordstrom stores nationwide started carry Fish Flop and selling them for about $20 per pair. In 2012 Fish Flops sold approximately 60,000 pairs in just the retail locations making sales at least $1.2 million. That number did not include all of Madison’s wholesales. At 15 years old, Madison already set aside enough of the profit to completely cover her college tuition. Madison draws all the designs that go on the Fish Flops and chooses the color combinations too. Along with creating the designs, Madison learned how to pack shipments, stock the warehouse, explain pricing, host a tradeshow booth, and do an elevator pitch. Madison created a strong social media presence on Twitter and that helped several celebrities to hear about Fish Flops and get them for their kids. Madison added a social side to Fish Flops by offering free Fish Flops to a charity that helps support children of fallen military members. In 2011 at the Teen Choice Awards, she got celebrities to sign 300 pairs of Fish Flops that she gave to patients at the Texas Children’s Hospital. In 2015, Madison made a deal with BBC International. The deal included BBC taking 50% of the business. At that point in time, Fish Flops offered flip-flops, sandals and wedges for kids and adults, and T-shirts. Bob Campbell, CEO of BBC, said, “We want to develop Madison Nicole into a true fashion brand across footwear, apparel and accessories. And we want to take it global.”