Sean Kelly is a 25-year-old entrepreneur, who come up with a solution to avoiding the unhealthy food options that are available in the majority of vending machines that you come across on a daily basis. Kelly created his company Fit Fuel, which is a vending machine company that has healthy options, and ignores the greasy and junky snacks and drinks that you typically see in a normal vending machine. Kelly did mass amounts of trials and testing of different food and drink options to become included in his healthy vending machines., and finally landed on options that he liked and that would sell well. Some of the items included in his product line are granola bars, trail mixes, energy drinks, and other items that are targeted to healthy and athletic individuals. Kelly is a firm believer in health, and hated seeing people grab unhealthy snacks before and after working out, that promote obesity and defeat the purpose of burning all of those calories. He is very passionate in fighting obesity, so his brand is helping in fighting that cause.
His mission and brand are very inspiring to me, as I have always been someone who is passionate about health and taking care of your body. Obesity is a very problematic thing in the world, especially in the United States. Kelly saw a problem in his daily life and thought of a creative solution. He was looking to better the community around him, and he came up with a solution that worked.
I really like this post and your observation of his life in innovation. There is a lot of power in community, and he has found a way to implement that. I think that as someone who has lost a lot of weight, there is a unique insight into how to innovate for others trying to do the same.
I love that seemingly simple problems that we experience everyday such as unhealthy food options is being solved today. In addition, FitFuel is helping to fight a problem that America greatly struggles with. You do not need to overthink when coming up with business ideas, as they might be right in front of you!