Do you know how to pay off student loans? Buy a home? Pay taxes? Well, that’s exactly what Rebecca Liebman was concerned about when she started LearnLux.
Personal finance isn’t covered in school, so young entrepreneur Rebecca Liebman came up with a solution to teach people about how to manage your money. LearnLux was started back in 2015 and is an online learning tool to explain different aspects of personal finance to anyone wanting to learn. Rebecca and her brother, both co-founders, came up with this solution after graduating college and wanting to relieve the stress that came with developing a financial plan. On the LearnLux website, it talks about their customers and says, “They are navigating the murky waters of the financial system alone, falling prey to predatory practices, and sinking deep into the paycheck-to-paycheck cycle.” This demonstrates that many people are worrying about finance in the modern world and shows the lack of education regarding this issue.
Their services include understanding equity compensation, funding emergency savings, building credit, and more. LearnLux also offers 1 on 1 calls with a certified Financial Planner in an unbiased manner. They advertise unbiased guidance, a configurable learning experience, and holistic teaching environment. They even have high quality lessons with digital planning for your financial plans, interactive content, and incentive and reward tools to keep you coming back!
Overall, this is a very clever idea and benefits both a common social problem as well as being a for-profit model that aims to make money. Rebecca saw a very clear need in the world and, along with her brother, developed a simple solution to help. Their primary drive was the lack of education regarding financial planning and how to communicate about these issues. Not only is LearnLux a creative solution to a common problem, but it includes different features to keep customers coming back and engaging with their product.
LearnLux is a great example of innovation and having entrepreneurial impact on the world. Rebecca saw a social problem, addressed it, and came up with an original way to help fix it. Everyone needs to learn how to manage finance, so maybe I’ll start using LearnLux too!
LearnLux is a great idea and I would definitely use this as well. It’s so awesome that she saw a problem and found the solution to it. Not only was it a problem, it was/is a big one in today’s society. This will greatly help students who are struggled and stressed. Great article!
As someone who has never taken a personal finance class myself, I think this is a fantastic idea! I think it is great that not only did she identify a common need, but she found her niche audience and catered to it to really make her business effective. She was also able to cater to her niche audience because she researched the common concerns and needs of her audience which allowed her to really tailor it to solve these unmet needs.
Hi Katie! Wow I really appreciate this post. Financial education is certainly a huge need and it is inspiring to see these young entrepreneurs filling the gap. I like how they started out with a simple need and worked to offer a simple (yet immensely valuable) solution. From reading about their idea, I best like their model of teaching people how to do the work rather then simply doing the work for people.
Personal finance is a topic that I am personally interested in, I have also seen this issue and wondered if there was a way to address it. You did a wonderful job presenting these young entrepreneurs and clearly displaying what their company aims to do. I am interested in taking a look at LearnLux myself! You did a great job giving the needed detail in the short amount of space.
I loved how you discussed this topic on personal finance. It is definitely needed in the world of finance.
I think that this is such a great topic because personal finance is something that can become a very big problem for some people. There is so much grey area in personal finance that it can become so difficult to manage and track. LeranLux seems like the perfect thing for people that want to find out more about their own finances.