Deepti Sharma is the founder of Foodtoeat.com. She is 27 years old and double majored in political science and business. Foodtoeat.com specializes in a service were people pre-order food from immigrant communities. The site was beta launched in 2011 and actively launched in 2013. Sharma got the idea when she was waiting in line for 20 minutes one day for food. The benefit to Sharma’s service is that people do not have to wait in line for food. It also allows food owners to engage with their customers, increase their business, and have a define amount of orders placed. Restaurants and vendors sent Foodtoeat.com their open hours so that customers can only order from restaurants/vendors available at that very moment. When customers order, an email is sent to the restaurant/vendor and the restaurant/vendor must confirm the email. Foodtoeat.com charges a 10-cent fee per transaction. 700 restaurants and 50 food carts are involved in the enterprise. The service relies on customer feedback. The service is concentrated in New York City, but Sharma looks to integrate this service in New Jersey, Connecticut, Chicago, Philadelphia, and Washington D.C. She also looks at developing an app for the service. Sharma had previous knowledge in the field with her food management and hands on experience in the food industry. Foodtoeat.com employs six people for marketing/sales and four people technology people in India. Foodtoeat.com also works with many interns and relies heavily on social media to advertise. Sharma is a great entrepreneur because she has combined technology and multicultural food together to best serve restaurant owners and consumers.
Super cool idea. This young entrepreneur combined her passions and technical knowledge to create an app that benefits both businesses and consumers. Foodtoeat is also a great example of a small idea that turns into an expansive idea.
It was smart of Sharma to combine lessons learned from her personal experience in the food industry as a worker and customer when creating this website. There are many food delivery services on the market, but hers seems really unique because it delivers from street vendors in addition to restaurants. Such a cool idea!