Since the rise of smartphones in America, there have been multiple mobile and web businesses created with the intention of promoting healthy living. Companies like fitbit, Noom, and MyFitnessPal have found great success. However, Hemi Weingarten has made a significant contribution to this market. Weingarten is the founder and CEO of Fooducate. Fooducate is a mobile app that helps one loose weight, track progress, and count calories that can get people motivated. Sounds familiar, right? However, Fooducate is the only app that looks beyond the calorie to help its users. This app has an immense library of the ingredients of almost every product you might find in the grocery store and any restaurant menu (from McDonald’s fries to your local burger joint’s ranch dip.) The app allows you to scan a product bar code, gives a quick overview of the pros and cons of the ingredients used to create that product, and track the quality of those calories. It really is a great app. I’ve used it over the past year and highly recommend it. Fooducate was created when Weingarten realized that a lot of the food he was feeding his kids contained a lot of unhealthy ingredients. Around that time, he was looking at what his next career steps were and fooducate wasn’t in his mind at all. One night, while he was having trouble sleeping, the idea just came to him. Weingarten says that was when the ball truly started rolling for his idea that became Fooducate!
Having a food bank within the app is essential, but to have a bar scanner is the thing that sets this company apart and will advance them within the market. It will be faster and easier for the user!
i researched and met with a representative of a similar company over the summer with my internship. there is a very large market for products of this sort
as an exercise science student it is always cool to see new tech and resources arise that will help people in my field. nutrition is very important and giving people the ability to easily track their caloric intake is key. Great post!