For the Boys cuts was created at Grove City College by Nick Crisp and Jack Stewart. They had this idea one night in the dorms thinking about ways that could make a little profit while at college. They then thought of this. Nobody really cut hair on the campus and every freshman was complaining about having to go home for a haircut. So, the next day they went to Walmart and picked up a set of clippers and scissors. What drives these young men is to help their friends look confident and look good on campus. What makes our idea great is that nobody is promoting their hair skills like them on the campus. They started an Instagram and sometimes go door to door asking if people need haircuts. The entrepreneurial traits they have is the ability to find and solve a problem they found on campus. Another is that unlike the other hair cutters, they have pushed out their business better than others, so their name is out there. They are innovating by think of the best ways they can promote their name and brand, like T-shirts and social media. They have made a huge step with the social media game and are soon going to produce and try to sell t-shirts to their customers. These guys were inspired by trying something new and going into the unknown. Neither of them has had any experience with cutting hair so they had to practice on each other which surprisingly went well, and it made others trust them. To build more trust with their clients, they made their first cut free, that why they wouldn’t think they were going to be ripped off. They treat every client with love and a brotherhood. Next time you are at Grove City, come to for the boys cuts.
This is a very interesting article. Crisp and Stewart have taken initiative on their own campus to create a business. On a small campus, it can be hard to scale but it is also easier to spread through word of mouth. I also think that it is a great idea to sell t-shirts on campus. Blending a service business and a lifestyle brand can be a great way to build brand identity.