Ethan Song and Hicham Ratnani are the founders of Frank & Oak. Growing up as childhood friends, in Montreal, they have always shared a passion for walking the line between art and technology. Ethan with a love for the relationship between people and products, and Hicham a love for engineering made a pact to start their own company. Through their passion and talents Frank & Oak was born.
Designed around a vertically integrated structure, allowing them to do it all themselves, they stay clear of clothing industry markups and middlemen. This has settled them in a position to ensure quality at every touch point along the way.
Their commitment to quality and designing the perfect garment is no small task, but it is one they are willing to tackle. From sourcing the highest quality cotton blends from amazing mills from around the globe, to analysis of fits and preferences, Frank & Oak works to personalize the shopping experience for unparalleled quality and extraordinary value.
What started as a team of two has blossomed into a team of more than eighty people. Still working as if it were day one, they are striving to add more and more motivated and talented people to provide even more value to their customers.
They are a team of driven designers, developers and artists – a brand of builders. Their mission is this: to help a generation of men dress and live well. All of their efforts combine for the purpose of bringing men the clothes and accessories they need and want at a reasonable price.
I think companies like Frank & Oak are one of the great benefits of a web economy. The vertical integration drives down costs for consumers, and ensures that all of a clothing company’s products will have the same fit, instead of being sourced from different suppliers.
When people who have a drive to succeed and love what they do they are on the path for greatness and I believe Frank and Oak is just that. Having a company that has a clear goal and has a passion for what they are selling and for the people they are selling their products too they are on the fast track to success. As they continue to grow keeping some of the same principals and work ethic as they started will help Frank and Oak to continue to grow into a successful company.