In a market of millions of swimwear brands, Frankies Bikini’s, a very well-known swimwear brand to most female Instagram-users, found success. Its head designer, Francesca Aiello, began the brand when she was in high school.
She says, “…I could not find styles that I was interested in on the market at that time. I had seen a woman on the beach wearing a skimpy bikini bottom, and could not get over the amount of confidence she was exuding. […] I had so many ideas of designs that I wanted to wear, so my mom helped me source seamstresses that could my visions come to life.”
After she started wearing her custom bikinis, her friends began asking for them, and from there, her business took off. She created an Instagram account and began posting photos of the bikinis, and soon enough, a well-known supermodel requested to have some of her bikinis. She posted photos in them and tagged Aiello’s account, and business boomed.
Aiello, now 27, continues to achieve great success, but she maintains her values, and the reason behind her business.
“It is so important to me to be a business owner, and have a brand that people know is designing for all women. I am not designing specific styles that only flatter specific body types. I design styles that all women of all shapes and sizes can wear and feel their most confident in.”
Aiello has received the Forbes 30 Under 30 class of 22, and was the youngest designer at Miami Swim Week, at just age 19. She know works with some big names such as Gigi Hadid, Hailee Seinfeld, and Sofia Richie.
I think that using Francesca Aiello is an excellent choice because she is an example of successful entrepreneurship in the modern world. I think that it is so interesting reading that this all started simply because she could not find the bikinis that she was looking for when she would go shopping. She is definitely an inspiration to girls that are looking to use their own problems as a money-making opportunity.
It is inspiring to see an entrepreneur make a brand off of something that has existed for years and years but change it slightly to make it your own product. It is also refreshing to see brands that include all body types, and that flatter not only slimmer figures, but bigger builds as well.
This is a very well written post. It is interesting to see how Aiello realized that there weren’t any bikini designs that she liked, so instead of leaving it at that she took action to create her own bikinis with unique designs. Frankie’s Bikinis goes to show that no matter how easy it is to just ignore the problems we find in the world, we can always find unique, profitable ways to fix them ourselves instead of just being idle.