Fraser Doherty is a young Scottish entrepreneur from Edinburgh. Fraser was just 14 years when he started producing fruit jams from his grandmother’s recipe which eventually turned into his company, SuperJam. Fraser started selling these jams by going door-to-door in his neighbor, setting up stands at his local farmer’s market, and doing bike deliver orders. Fraser’s jam was made from 100% fruit, which brought local appeal to the product. In 2007, Waitrose, a leading supermarket in the U.K., partnered with Fraser and starting selling his jam at various locations. Before he knew it, Fraser’s jam would pick up heavy traction and numerous more stores in the U.K. and around Europe starting carrying the product. Fraser would also expand his product to Japan and Korea, where a million pounds of merchandise would be sold on a Korean shopping site in less than 1 hour. What’s fascinating about Fraser’s story is his upbringing. Fraser was passionate about what he was doing and saw potential in his product but started small and local. Fraser had to build his company from essentially scratch and go through all the selling stages before reaching a national retailer. Fraser’s story can serve as inspiration to always expand your horizon and test potentially murky waters with your product because you never know who or how many people can find liking in it. To conclude, Fraser was also awarded an MBE award by Queen Elizabeth II.