Fraser Doherty, a 14 year from Scotland who used his grandmother’s recipes to make a sweet, delicious jam. Doherty started his journey by going door to door selling his jams, but soon after he set up a stand in Edinburgh farmers market, it was there that his jams gained traction. He would bike to deliver his jams, but the problem was he had more orders than he could keep up with. To solve this, he dropped out of school and rented a factory for a few days every month, he worked extremely hard to keep up with the high demand and production. What’s amazing about his jams is that they are made with 100% real fresh fruit, which in return sets him apart from his competitors. It’s not only me who thinks the jams are amazing but the store Waitrose as well. Not only did it gain shelf space there but also across the UK and Europe and extending to even Japan and other international markets. In Korea he sold £1 million worth of merchandise in an hour. His business achieved such high success that he even received a medal from the Queen of England herself! Another remarkable thing that Doherty does is he sets up free tea parties for the older people in his community and also several bee keeping projects. Doherty faced challenges with high demand, but he found a solution by dropping out of school and opening a factory. Today, his brand is available in supermarkets and specialty stores; globally in 2019 he sold 5 million jars of jam. His inspiring journey from door-to-door salesman to international entrepreneur shows how his passion and deduction lead him to extraordinary success. Personally, I think that this was an amazing idea, how he started from humble beginnings is very inspiring to me, as I hope to eventually run my own business.
I liked your pick. I thought it was well fleshed out and addressed Fraser as a person, who he is, and why he did this. Nice post.
That’s pretty cool, not many people can grow a jam business to such an empire of jam across the world. 1mil in an hour in Korea is absolutely ridiculous, he must have an incredible global following. He must have done a great job marketing his brand for it to be that well known, its not like he invented something brand new but he took something common, improved upon it, and then pushed it to success.