At fifteen-years-old Fraser Doherty loved to cook jam from one of his grandmother’s old recipes. He began to sell local to neighbors and such. His infant company soon began to grow too large for neighbors, and Fraser set his sights on bigger objectives. He borrowed his father’s suit, and he set his mission to pitching his idea to a well-known supermarket in his local area. They rejected Fraser, but that did not kill his spirit. He took improved upon their critiques, and searched his country for a factory that would take a chance on him. All but one said no. Fraser came back the next year with all of his improvements, and he got the deal to distribute his product across all the supermarket’s stores. His company blew up from there. He quickly increased his production to over 20,000 units of jelly. Everyone can take note of his dedication and persistence to never give up on his entrepreneurial goals. The Story of SuperJam: How Fraser Doherty Built a Multimillion-Dollar Jelly Empire (web.com)
Tags : young entrepreneurs
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The jelly industry is defiantly an relatively untapped market. I certainly wouldn’t have thought to make a jelly company when I was fifteen. I like how he’s setting himself apart from other brands through his young age, which seems like a great marketing technique.
This is impressive and encouraging to see the younger generations stepping out in their entrepreneurial ventures and gifts. Very creating entering a market such as the Jelly market, a market that many wouldn’t imagine being in, lol.
Really interesting how he took something from his grandma’s kitchen and turned it into a corporation. It’s amazing how he took his production to such heights at such a young age.
This is definitely a market I’ve basically given no thought to, but that’s probably because I’m not that interested in making food and stuff, but I can see how this market was the perfect penning for young Fraser to build a company off of. It’s always so interesting to see people like this create a business off of something that you wouldn’t have thought of the idea that it would be perfect for that area and that you might even want it.