At the young age of 14 Doherty began making jams from his grandmas recipes. Fraser originally started the business by selling door to door in Scotland. Then he pivoted to selling at a stand at a local farmers market. Ultimately news spread by word of mouth of how good these jams were. Fraser got so busy that it forced him to drop out of school and move production into a factory to keep up with demand. After that he was approached by the large supermarket chain Waitrose in the UK. The thing that set Fraser apart from the competition was his ingredients. Frasers grandma only used 100% fruit without adding and artificial sweeteners. The brand continued to grow and eventually gained traction in the Korea and Japanese market. Even the queen got in on this business and Doherty won an MBE award for the business. Frasers company is a prime example of simple old fashioned, simple products still have a place within the market today. Crazy to see how a business with consistency can gain traction across so many markets. I respect Frasers ability to stay true to his business and not change anything or even cut cost to maximize sales but instead he stayed the course and it paid off.