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Fraser Doherty started a SuperJam when he was just fourteen.
He started as just an ordinary teenager with an unusual hobby: jam making. Using a recipe he got from his grandmother, he made jam in his kitchen just for fun. Evidently, many people liked his jam, as he began to sell it. Before long, the demand for his jam outgrew his capacity to make it in a small kitchen. He found a factory willing to produce his jam. Through the increased production capabilities of the factory, Fraser managed to massively expand his product.
At the age of sixteen, he reached the point where he could pitch his product to a major British supermarket: Waitrose. SuperJam has sold millions of jars of jam in thousands of super markets, making Fraser highly successful. He has been able to take his jam making success story and commercialize it through books and motivational speeches, allowing him to make even more money.
SuperJam’s product is jam made from 100% fruit. Not a complicated idea, Fraser actually attributes its success to its inherent simplicity. It’s easy to make and easy to advertise, and given the recent organic food craze, it’s easy to sell too.
Fraser speaks of many challenges he had to overcome in the startup process. He had to find a factory to produce his product, a company to supply him funding, and he had no basic knowledge of the supermarket industry. He mentions that a mentor was key to his eventual understanding of the business world. This is the key takeaway from his story. He would not have succeeded without a business mentor who understood the market he was entering. Everyone who is pursing business success should likewise find a business mentor.
https://www.fraserdoherty.com/pages/biography
https://www.workspace.co.uk/content-hub/entrepreneurs/q-a-fraser-doherty-superjam
https://www.investopedia.com/10-successful-young-entrepreneurs-4773310
Doherty sounds like an impressive entrepreneur, especially for his age! I like how he took a family recipe and converted into a venture. It also sounds like he is doing something he is passionate about, which is always good in entrepreneurship. Moreover, I think the idea of liquid networks is evident in Doherty’s story. By having a mentor, he was able to understand the market and quickly find success.
I loved reading how Fraser Doherty turned a family recipe into a business of his own at such a young age! It’s also very encouraging to read about how open Doherty is about the challenges he faced while starting this business and how he overcame these. Hearing stories like this definitely will motivate other young entrepreneurs.
I love seeing businesses that originated from family history. Giving back to your roots, is very respectable in my opinion. From an economic standpoint it’s also very profitable, as consumers love hearing a good backstory to the product they are contemplating buying.
This is awesome! I love that it started from his grandmother’s recipe. I like how he establishes his business plans, too. He took action when he saw potential, and it brought him great success. His use of simplicity and recognizing the market (organic food craze) sets him apart from many unsuccessful entrepreneurs. Thanks for sharing!
This is such a cool story! I like how he turned one of his passions into a business he enjoys running. I like that he mentioned and recommended a mentor because it shows that he truly wanted to be successful. It’s also interesting to hear his pivots and the challenges he had to overcome, this seems like it has formed him into a great entrepreneur.