“My story shows that what can start as a passion, with love and hard work, can grow into something amazing. Something that changes your life.”
A young man named Fraser Doherty, at the age of fourteen, started his very own Jam business career. After being taught by his grandmother how to make Jam in their Scotland kitchen, he invented a variety of ways to make jam with no preservatives and 100% fruit. At the age of sixteen, he decided to present his brand, SuperJam, to the market by pitching it to a supermarket called Waitrose. Fraser became the youngest person in history to supply to a major supermarket chain. SuperJam has since grown into a company that has sold millions of jars through thousands of supermarkets around the world. Doherty has also become a c0mmercial success, and the business has invested it’s own time and money into charitable projects. Some of these include tea parties for the elderly, and setting up hundreds of beekeeping projects for the community.
Frasers work has been commended by the Queen of England, Prince Charles, the Prime Minister of Downing Street, and has recently one a medal “for services to business.” Fraser decided to share his incredible story at five hundred conferences across 27 countries around the globe. He has also published his own books entitled “SuperBusiness” which was published in the UK, US, Korea, Japan, and Australia. His other book entitled “48 hour startup” was published in the UK, Us, Netherlands, Korea, and the SuperJam cookbook.
Fraser has also gone on to be the co-founder of Beer52, which is now the world’s largest craft beer club, and one of Scotland’s fastest-growing startup companies, now serving over 200,000 customers, and shipping fifty thousand cases of beer per month. Frasers case proves that age is not just a number, and that if you put your mind to something, chances are you can find success.
I find this story very intriguing due to Fraser’s personal connection to the business. He skillfully applied what he learned from his grandmother in his own new and innovative way in order to eliminate preservatives and other ingredients besides fruit, which is common in other jam brands. His success with this business shows that he knew that there was a distinct market for this jam. This success then opened doors to other opportunities such as social business aspects, sharing his story, and other start-ups. This is inspiring because it shows that when we follow a path with passion and work hard at it, it can lead to life-changing success.