What started as an exciting possibility to turn dreams and ideas into something much more has become a reality. If you’re looking for a durable, water-repellent, functional bag to help you get through the day Freitag is the company for you.

In the beginning, the founders of Freitag, Marcus and Daniel Freitag, were on the lookout for a new kind of messenger bag. In Zurich, many citizens like the Freitag brothers travel by bicycle and unfortunately when it rains they get wet. This brought them a desire for a heavy-duty, functional and water-repellent bag to carry their designs in.

One day, while watching cheerfully colored trucks rumble along past their flat, they were struck with inspiration. They decided to cut a messenger bag out of an old truck tarp. As the carry strap, they used an old seat- belt from a car and used an old bicycle inner tube for the edging.

As luck would have it, a bag that was created to meet a personal need turned into a business which now employs around 160 people. The Freitag brothers have create two lines: the classic Fundamentals and the newer Reference line, both providing men’s and women’s styles.

The Freitag brothers have a strong commitment to remaining true to themselves, which means keeping their feet firmly on the ground, taking a new look at ever-changing contexts and situations, not losing sight of the big picture and consistently delivering products that their customers can be proud to buy and own.