Maggie Hewitt created a clothing line called Maggie Marilyn. Her goal was to embrace people, the planet, and prosperity through her fashion. Born in New Zealand, Hew
itt learned about the positive and negative impacts that clothes have on the world, both physically and socially, and she wanted to change that. She went to school for fashion and didn’t love the industry, so much so that she couldn’t look at fashion by the end of year. But when Hewitt saw the ways she could fix the fashion problems, she had more motivation to create a fashion line of her own. She came up with an idea that turned into Maggie Marilyn. This line has some side businesses, Somewhere, and Forever, which focus with more attention on the environmental side of things. Hewitt’s line has reduced the carbon footprint by a large amount and seems to be continuing in this positive direction. Hewitt stood in a standpoint that most fashion designers did not come from, a standpoint not from the eyes of someone who loved fashion, but someone who disliked it, and saw the flaws in the industry. Hewitts goal is to empower her customers, to have a positive impact on the environment, and to grow her collection to jewelry, swimwear, shoes, and accessories. Hewitt loves to talk about challenges that others won’t mention. She says that being a designer is very isolating,
and it is hard to go through challenges alone, which is why she is very open about her hardships. Hewitt also heard about how there were people who were interested in her product but couldn’t afford it. Her goal is to spread the word about Maggie Marilyn to bring in more sales to then eventually lower the prices. Hewitt thinks entrepreneurially, and that has brought her business far. You can view her business here!
So cool. Thanks for sharing Hewitt’s story. I really enjoy seeing entrepreneurs with a twofold mission of social and commercial enterprise. I think we can definitely see both in this example. Her social focus on fixing the carbon footprint problem is commendable and her designs look great.