Thomas DeSernia was just a guy with an entrepreneurial spirit. He was a dental student with a longing to try something new and invent something. This led to the creation of a brand that has really gotten its foot in the door as a result of the pandemic SA Company.

As a dental student Thomas DeSernia was bored with it he had attempted to invent things in the past but never had much success selling or marketing his products. That is when he discovered Social Media as an avenue to sell and create hype around his product and brand. And that is just what he did.

Thomas setup an Instagram page and posted his T-shirt designs on his page. He quickly grew his social media following, and began to start to sell shirts, of which he was produced and managing orders out of his bedroom.

Quickly Thomas realized what he had was far more than what he had original anticipated it would be. He changed the name of the company to something more universal from Salt Armor to SA to appeal to those inland who can’t relate as well to the salt idea.

Today Thomas continues to innovate, expanding his brand further by taking advantage of mask laws during the pandemic, as well as further expanding his e-commerce model. He continues to develop new products and designs in an attempt to appeal to anyone who is interested.

The truly great thing about what Thomas did with SA Company is that he did it purely out of interest and a drive to contribute something. His entrepreunrial spirit was great enough that he was willing to give up his D.MD. and purse his goals. He took a major risk and it paid off, and has since created a core of reliable customers and continues to expand his brand.