First Step Quickness, the goal of every athlete at any level. Division one athlete, high school star, and newly made entrepreneur, Tim Cortazzo a 31 year old with the mission to train the next generation of athletes. Tim Cortazzo was a wide receiver at Penn Trafford High school and then took his talents to Toledo after earning an exercise science degree and a mixture of internships and coaching jobs he met up with his long time high school friend Chris Rasky to create the company of his dreams.
His business opened in 2009 to help athletes in a different way. In attempt to find a new market he first targeted the new generation of athletes. Unlike most gyms and personal trainers who try to help middle aged men and women get in shape they took their love and experience for sports to the work place. Not only have they attacked the market from a unique marketing perspective, but also from a training perspective.
They have shifted from the stereotypical focus on get big quick to a more modern approach. They focus on the explosive movements and durability of the athletes. Not only has these new ways of thinking helped them be successful in the business aspect of their company, but they have also been able to help mentor the athletes they help mold. This small business that has helped the local community become more connected through sports has inspired me. It shows that having a past in a town helps you know the community, and be successful in business. Throughout the years they have helped shape many athletes including myself and learn so many lessons not only about football, but about life. They have paved the way for other business in the local area that have a chance to compliment their service and expand their company to the next level.