When Maxwell Weber steps on the basketball court, it’s safe to assume 3 things. First, the thousand point high school scorer will do what it takes to win. Next, if he puts a shot up, it is going to fall. No matter the distance, when Weber shoots, he scores. Most importantly, though, no matter how hard the fight, Weber will raise up the people around him with ease, a gift he possesses that he is currently using to help those who may want to give up their own fight.

Many entrepreneurs are motivated by a love of money, while others are motivated by a desire to give back to the community. One such visionary is Weber, an upstart out of Newfane, New York. Weber, a prolific and awarded basketball player, knows how to create a winning crew. Together, with his fraternity brother Ross Michaelian and others, he led to way to the creation of Coping and Hoping, a fashionable option for people looking to support the Sharon Regional Cancer Foundation.

Described by those who know him as selfless, dynamic, calculated, and a fashion icon, Maxwell created C&H to honor his aunt, a woman who survived her own fight against breast cancer. A community leader herself, she showed Weber the difference he could make in the lives of people facing their own battles against many forms of cancer.

October was Breast Cancer Awareness Month, so Coping and Hoping, at Weber’s direction, changed their jewelry to be pink, a move followed up by the addition of purple jewelry to commemorate November being focused on pancreatic cancer awareness. Aided by a social media influencer Weber connected with, they are actively working to utilize a social media strategy including targeted ads and organic growth, having reached over 150k on Instagram alone already. This helps them combat the biggest challenge they have faced – reaching markets outside of Grove City.

While facing a daunting task, Weber is comfortable being down two scores, because he knows at the end of the day, he will be right there to hit the game winning buzzer beater when the cure for cancer is found. For now though, he is content lifting the spirits of those around them, adding hope into the community one bracelet at a time. Being a strong visionary, paired with a good support system, continues to show that for thousand point scoring Weber, the sky is not the limit, it is only the beginning.

For more information or to support Coping and Hoping, visit their website.