https://www.digitalfoodlab.com/en/foodtech-database/grove-labs
Gabe Blanchet is the co-founder of the grove ecosystem which is a device that allows you to grown plants inside in a way that also decorates your house. Gabe designed this while finishing school at MIT. His inspiration for this was to allow for people to be able to have a garden no matter where they live. Gabe looked into the idea that certain areas can only grow crops for a certain duration of the year, however people in those areas still want to have gardens. So, Gabe decided to construct an indoor garden for himself. After collaborating with fellow students, he found that this idea could be profitable. Although after talking with people he found that his idea needs to be more appealing to people to want them to put it into their homes. After much redesign, Gabe and his fellow students were able to make a fashionable design to put into your home and from there Grove Labs was created.
Gabe took the idea of gardening and found a problem that people in certain areas had and was able to create a product to meet those needs. Along with just solving the problem and using the left side of his brain after talking with fellow students, he found that the idea does not only need to perform but be appealing to the customers more. Here we see Gabe had to exercise the right side of his brain and open up to the idea of interior designing and allowing a product not only to function but to look the part as well. I find Gabe inspirational because he has shown that in the world today to be innovative you cannot just have something that works it needs to work and appeal to customers. He shows how a young entrepreneur needs to be able to adapt and learn new things to allow his idea to grow and flourish.
This is a good example of someone taking time to make sure that they are putting a good product on the market. He had an idea that was functional, but by talking to people and getting feedback, he was able to make it even better. I think this could be a great product for people who live in cities that generally do not have a lot of green space.
This is perfect product for the idea of the aesthetic imperative that people desire in this day and age. While there are probably plenty of functional, inexpensive indoor greenhouses on the market, most are not as aesthetically pleasing. Realizing the initial need of a greenhouse as well as the need for a pleasing design, Gabe was able to differentiate himself from the rest of the market by offering something that few had thought of previously.