![Gabi Lewis (left) and Greg Sewitz, cofounders of Exo, the cricket-protein-bar company they sold last... [+] year, are launching Magic Spoon, which offers monthly subscriptions for high protein, low carb cereal that riffs on childhood classics.](https://imageio.forbes.com/blogs-images/robindschatz/files/2019/04/Magic-Spoon-Gabi-Lewis-Greg-Sewitz-1200x922.jpg?format=jpg&width=1440)
At the ripe age of 28, Gabi Lewis and Greg Sewitz decided to come up with a cereal brand that was both healthy for you and provided feelings reminiscent of those childhood cereals that we used to love and enjoy.
As children, they ate sugary cereals all the time to nourish them and start their day off right. The thing is, they realized as they got older that the sugary cereals they had been consuming all this time were not actually nourishing and didn’t have a great impact on the human body. Thus, they set out to discover a way to fix this problem and create a cereal that reminds them of their childhood while also being high in protein and offering other benefits along the way, such as being keto-friendly, grain-free, gluten-friendly, and low-carb.
They came up with Magic Spoon through hard work and dedication, putting in over a year’s worth of research and experimentation, trying hundreds of different combinations along the way, trying to overcome the obstacle of creating a high-protein cereal without grains. They also smartly decided to stay away from sugar and instead resorted to stevia, monk fruit, and allulose – three natural sweeteners.
They are an inspirational pair because they decided to try and break into a market where the big names were already well-established by innovating and creating something that the market really didn’t have by focusing on nostalgia and health. Today they are known for leading the pack of young cereal-related startups and they have over 750,000 5-star reviews on their website.
One thing that they wanted to share with the world of entrepreneurs is that you shouldn’t spend years trying to perfect your product until it’s 100% ready to put out on store shelves. Get it to maybe 95% of the way and get it into the market! Then you can see how it does, get lots of feedback, and learn how to continuously improve it and push it into broader markets.
Great post! I agree that they are inspirational for breaking into that market has to be a very difficult thing to do. It is also impressive they made healthy cereal that got 750,000 5-star reviews. I am a huge cereal fan so might have to give Magic Spoon a try!
Cade, great work with your post! I think that food is one of the easiest markets to enter, but one of the hardest markets to be successful in. The cereal market is usually pretty consistent, so creating a healthy breakfast option that is able to break its way into the marketplace is impressive. Overall, this is a great example of young entrepreneurs creating a product that is successful .