The name George Bailey may remind you of an old Christmas movie but I assure you that the co-founder of Coral Eyewear is much more. George, born in Manchester England in 2000, saw the detrimental cost that plastic fishing nets lost in the ocean, as well as landfills full of plastic has on the environment. He sought to get rid of this problem while also creating a product that is marketable and thus, Coral Eyewear was created. Coral Eyewear is a company that takes recycled fishing nets and old plastic in landfills and repurposes it to make stylish, comfortable, and environmentally beneficial sunglasses. Bailey saw the problem of this wasted plastic for a long time and spent multiple years putting this problem on the backburner of his mind until the solution popped out at him. George was shocked to find that the idea didn’t exist already and, seeking to not just be environmentally friendly, but rather, “planet-positive”, he immediately jumped on the idea after receiving a £50,000 donation from his colleges entrepreneurship department to get it started. George Bailey currently has his Coral Eyewear product line in over 100 stores in the U.K. and plans to continue making large planet-positive strides as long as he can.
The biggest thing that I noticed for this entrepreneur was that he spent many years coming up with a solution for this problem of plastic waste. There are many products that are made out of plastic, and he noticed that nobody has pursued the sunglasses market. This sets him aside from anyone who goes with the first solution that comes to their mind.