Cher Hale’s mission is promoting meaningful stories and giving women a chance to use their voice. She founded Ginkgo, a public relations and marketing firm that promotes female authors, experts, and entrepreneurs’ stories and businesses. Hale uses her nine years of experience in PR and marketing to help female entrepreneurs craft their unique brand. She gives these women a chance to advertise their brand and their story when they wouldn’t normally have the opportunity to do so.
Hale is passionate about using media for good and helping influencers brand their stories so they can influence others. She believes in the power of storytelling and that is why she owns this business. She believes in creating meaningful content that encourages women through diverse and inspiring stories and businesses. She started Ginkgo Public Relations when one of her clients asked her to pitch some podcast ideas. Hale agreed, since she had just done some internships that gave her the foundational skills needed to pitch podcasts. Within six months of Hale starting, the service earned their highest profits ever and Hale was able to hire to keep up with the work. Hale has expanded her PR firm to cover not just podcasts, but editorial, TV, radio, and speaking gigs.
What sets Hale and her firm apart is that she is invested in creating quality content that is meaningful and relevant to today’s society. She believes in promoting women’s businesses that spreads kindness and social change. Hale is a first-generation Taiwanese American who understands the lack of coverage on minorities in the media and she wants to change that. What inspires me is that she is a female entrepreneur who has a driving passion for storytelling and meaningful content that you don’t see too often in today’s society. She understands the importance of being kind and tries to do one act of kindness each day. Hale has created not just a company, but a community that sparks inspiration and kindness.
https://ideamensch.com/cher-hale/
This is a great story and I love to see people putting their mind to something they really are passionate about and are willing to work hard at. The experiences and skills she has makes her really good in the field she is working in has great opportunities to continue to get better and grow the businesses and community around her.